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Insight Book Cover

Why We’re Not as SELF-AWARE as We Think,
and How SEEING OURSELVES CLEARLY
HELPS US SUCCEED at Work and In Life

Praise

  •  

    “Think of the most cluelessly un-self-aware person you know: your boss, annoying neighbor, or brother-in-law. How can we avoid being that person? And teach our kids to avoid it? Eurich summarizes the fascinating science about self-insight, but--perhaps more importantly--she studies admirable individuals who are self-aware in a way that is applauded by their peers. You'll benefit from knowing what they know. Buy a copy for yourself and buy another to leave, anonymously, on your boss’s desk.”

     
     
    Chip Heath

    Chip Heath

    Co-Author
    New York Times bestsellers Switch and Decisive

     
  •  

    “Self-knowledge is key to a happy life, but it can be hard to know ourselves. It’s easy to get distracted by the way we wish we were, or what we think we ought to be, or what others think we should be, until we lose sight of what’s actually true. In INSIGHT, Tasha Eurich shines a spotlight on people who have managed to gain insight into themselves, and she suggests groundbreaking strategies and tips for seeing ourselves clearly. This book is a powerful resource for anyone seeking to live a happier, more successful life.”

     
     
    Gretchen Rubin

    Gretchen Rubin

    New York Times bestselling author
    The Happiness Project and Better Than Before

     
  •  

    “As an executive coach for almost four decades, I have seen firsthand how important it is for leaders to be self-aware. Tasha Eurich’s 'Insight' lives up to its title, offering effective tools for leaders to gain this critical perspective.”

     
     
    Marshall Goldsmith

    Marshall Goldsmith

    Executive coach, business educator and New York Times bestselling author
    Ranked the number one leadership thinker in the world by Thinkers50

     
  •  

    “[Insight is] both a sprawling exploration of the psychic frailty that leads to self-delusion and self-aggrandizement, and—importantly—a compassionate, helpful guide for avoiding that path (or reversing it).”

     
     
    Fortune.com

    Fortune.com

     
     

     
  •  

    “In this groundbreaking and thought-provoking book, Tasha Eurich shows how we can all seize that single greatest opportunity for continual growth and improvement, and performance. It's the book I wish I'd had when starting out in business and the book I'd recommend to anyone who wants to cultivate the kind of self-knowledge that is the bedrock of personal and professional success. Very insightful indeed!”

     
     
    Alan Mulally

    Alan Mulally

    retired CEO of Boeing Commercial Airplanes and the Ford Motor Company

     
  •  

    “The commonsense view of self-awareness, self-reflection, and how we should question ourselves is generally wrong and unhelpful. Too often in our lives and work, our obvious conclusions keep us trapped in behaviors we don't like. Using her own experiences and the results of a great deal of research, Eurich brings focus on how we might reach real insight—the kind that transforms us and our relationships with those we work with.”

     
     
    Ed Catmull

    Ed Catmull

    President of Pixar Animation Studios and Walt Disney Animation Studios and
    New York Times bestselling author of Creativity, Inc.

     
Tasha Eurich Tasha Eurich

Author

Self-awareness is the meta-skill of the 21st century. In my career as an organizational psychologist, I’ve found that the people who understand who they are—and how they’re seen—make smarter choices, build better relationships, enjoy more successful careers, and live better lives.

But in my three-year research program on the topic of self-awareness, I learned that even though 95 percent of people think they’re self-aware, this critical skill is actually in remarkably short supply. The good news is that self-awareness is a surprisingly learnable skill.

I wrote Insight for anyone who wants to make the leap from self-blindness to self-insight—to help you increase your self-awareness in service of your personal fulfillment and professional success. Along the way, I made a few shocking discoveries that challenged conventional wisdom. In fact, much, if not most, of what people think improves self-awareness can have the opposite effect.

In Insight, you’ll find out how to avoid these roadblocks and wrong turns, discover tools to supercharge your self-knowledge, and understand how to survive and thrive in an increasingly unaware world.

 
 

Quiz

FIND OUT HOW SELF-AWARE YOU ARE

(THE ANSWER MIGHT NOT BE WHAT YOU THINK)

Take our Insight Quiz.

 

YOU + 1 PERSON WHO KNOWS YOU WELL

You'll both answer 14 basic questions to find out your overall level of self-awareness.
Delivered in a FREE report.

Workbook

INSIGHT PRE-ORDER SPECIAL

Limited Quantity Still Available

Pre-order INSIGHT from any retailer and receive a FREE advance copy of INSIGHT and a 65-page workbook to help you digest and apply its concepts to become more self-aware and successful, both at work and at home!*

Value = Workbook: $19.95, Advance copy: Not for sale / Priceless!!

* The Fine Print: For US residents, you will receive your advance copy and workbook within 4 weeks of sending us your information. For non-US residents, we will deliver the advance copy and workbook electronically to you

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